Hi, I’m Carlos.

New York, NY

Crafting impactful strategies that turn brands into icons.

Brands Worked With

Brand Strategy

    • Brand development

    • Audience identification & analysis

    • Positioning & messaging 

    • Competitive analysis

Social Media Marketing

    • Social media strategy

    • Content creation

    • Scheduling & maintenance 

    • Online community & brand development

Copywriting

    • Blog posts

    • Magazine articles

    • Website, email & newsletter copy

    • Social media copy

Public Relations

    • Project management

    • Influencer collaboration

    • Creative direction

    • Client & stakeholder coordination

DIAZA FOOTBALL

  • Designed & executed social media strategy across followers on various social medias

  • Developed the social media strategy to expand content reach to new audiences

  • Conducted A/B testing to optimize social media user experience & conversion rates

  • Collaborated with team members on the ideation & execution of brand collaborations & events

  • Leveraged Meta Analytics & other tracking tools to monitor & analyze campaign performance

THE DEFIANT

  • Collaborated in the successful launch of 3 brand campaigns

    • Jason Wu Beauty, JAKKS Pacific & KimChi Chic Beauty

  • Developed & maintained media/influencer lists

  • Managed the agency’s Instagram page, boosted post engagement by 76%

  • Assist at event activations, media interviews & content shoots

  • Conduct market research to strategize publicity tactics for brands

THAT’S LIFE PHOTO CO.

BEFORE

AFTER

  • Drove 28,000,000 reaches through Instagram

  • Grew a 19,000 follower audience within 3 months

  • Orchestrated multiple social media campaigns

  • Increased community engagement by 40%

  • Facilitated synchronization of content across global network

REACH

ENGAGEMENT

RESUME

LET’S CONNECT!

cponce17@yahoo.com | 631-336-1161

Thanks for coming.